Louise Robinson, is an academic GP and Professor of Primary care and Ageing at Newcastle University. She was the first GP to be awarded a prestigious NIHR Professorship, followed by a NIHR Senior Investigator award. Professor Robinson also holds a UK Regius Professorship in Ageing and was awarded a Dame hood in 2018 for services to the care and research of older people. Louise’s personal research programme is focused on improving quality of life and quality of care for older people, especially those living with dementia. She led 1 of 3 Alzheimer Society Centres of Excellence on Dementia care research.